The Boycott Divestment and Sanctions (BDS) was founded in 2005 by a coalition of Palestinian civil society groups. Their hard work recently terminated the PUMA sponsorship for the Apartheid regime.

The movement seeks to challenge international support for what it calls Israeli apartheid and settler colonialism – where colonists replace the Indigenous community – and uphold the principle that “Palestinians are entitled to the same rights as the rest of humanity.”Actions like boycotts are important because they’re a way for people to exercise some degree of power, Sokol said. “I think this is an extremely overwhelming situation, and I think being overwhelmed can be a really de-mobilising feeling … If people don’t have something to do with those feelings, often they become conservative.” That is part of why boycotts are “a really necessary part of the movement”, he says